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The wavering brand strategy

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The wavering brand strategy

Post by shy1314 on November 8th 2011, 09:19

Li ning is the President and chief executive ZhangZhiYong says, the second half of this year raw material price is on the high side, gross margin is expected to decline further in the first half of a, a pure interest rates fell to 2% from in the first half of one, because the mainland market competition is intense, retail store too much, constructions efficiency is not high, at the end of June li ning shop between number 8163, closed between 256 in the first half, to 8300 year is expected to total between, the whole year close 400 shop.
At the same time, the company is a big push in the turf of small and medium-sized cities, li ning, the goal is to 2015 years, make the complete sales network covering 550 to 1000 cities. chaussure de foot adidas of greater China region, says that even in the not so wealthy city, as income growth, consumer also desire to ascend consumer booty, purchase a foreign brand products. HSBC predict, next year as the wages growth speed up, some local brand market share will be reduced.
China's consumer brand loyalty has been high, especially in two, three lines city. HSBC in a recent report, with Nike and adidas f50 adizero introduced in succession of low cost, local brand fan can keep loyalty, has become a wild card. Maybe true if the industry had predicted, li ning may face two to three years of "short pain", hope can be in li ning as soon as possible "to drive and to the quality of drive prices balance between the".

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Re: The wavering brand strategy

Post by Somedress on November 13th 2011, 22:49


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